Shirliway
Shirliway supplies surface materials to designers and furniture makers in Malaysia. We made the videos for its 11.11 launch event for new high-tech materials.
The challenge
Seats at the launch were limited, and the people who mattered, designers and furniture makers, see new materials all the time.
The idea
Show the material doing something you didn’t expect: a laminate that bends without breaking, a countertop that takes the heat, all on camera, then one clear call to register.
What we made
Five short vertical videos in Chinese, featuring Pagenni flexible laminate and Roccia fiberstone, each ending with a call to save a seat.
